Did you know that just 100 years ago fully 90% of people NEVER brushed their teeth? Pepsodent was just like every other toothpaste but with a slight difference— your mouth would tingle. As your great grandparents brushed with Pepsodent, they get used to the tingle and started to crave it every day. This craving lead to the habit of brushing— which was passed down to us and is a relatively new idea. The JumpStart Today question is: What’s YOUR tingle? What makes YOU unique? Leave your response in the comments below.